While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment.
While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and explore, and I’m also a mega planner. So with markets all over the world saying a recession is coming, and my desire to make sure both we and you are prepared, I thought this was a great opportunity to talk about how we need to market during a recession.
If there’s anything you can get out of this episode, it would be two things. First, a recession doesn’t always mean disaster is coming. Many businesses can thrive during a recession. It’s about narrowing your focus, your message and really getting your target market clear.
The second is that marketing must continue. I don’t know if you’re like me, but when I’m stressed I want to hunker down, and sometimes the marketing stuff feels a bit harder to do, because it’s taking me away from the effort of just surviving. I’ve experienced this recently, not due to recession effects, but just with a large couple of projects that have taken up my head space. But this is not a time to abandon marketing. In fact marketing might be your ticket out of any recession based pain you might be open to.
I’m confident you can recession proof your business. We’ve managed to survive over two years of a world wide pandemic. So take the time, listen to the eight key points and get marketing. We’ve got this.
In this episode we cover:
The most important thing to do
Why you’ve got a solution in front of you
What may need to change
How to build trust and engagement
Why consistency is essential
Whether you should reduce your marketing budget
Important Links
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