Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business
Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business
Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at Reach is for larger companies and orgnaisations, there is a lot of learn about the benefits of using letter box marketing in particular, combined with your digital marketing
In today’s podcast we go over what’s working and what’s not for small businesses in this area, why understanding data is key and how you might incorporate letterbox marketing in your own business.
Even if you aren’t planning to run a large campaign, thinking about how print materials can supplement your marketing can really help you get people remembering you, what you do and what you can deliver
Print is not dead. It’s just got more powerful with the blend of print and digital together!
In this episode we cover:
What Letterbox and Out of Home marketing is
Whether either is a good fit for small businesses
What you need to create an effective letterbox campaign
How you can measure the effectiveness of a letterbox drop
Why you need digital marketing as well
Why tangible marketing works
Important Links
Buy your copy of Be a Spider, Build a Web
Become a part of the MAP IT Marketing facebook group
