When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time”) is going to start with the packaging.

The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine.

For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.

While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business

If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year.