Use the POWER of your face to grow your business

And connect with your audience like never before.

Are you hesitant about stepping into the spotlight for your business?

I get it! Not everyone dreams of becoming insta-famous, or being constantly on camera?!


That should be YOU. 

I'm here to help you become that trusted person for your ideal customers 

When you become a Content Masterwebber you will:

  • Gain the confidence to be the face of your business (and fully understand its power)

  • Learn how to communicate what makes your business unique

  • Be super clear on your marketing priorities

  • Know exactly what to post, and why

  • Master the content marketing strategies and techniques you need to stand out

  • Build a community of raving fans

  • Experience consistent growth with ideal customers

I'm your marketing coach Rachel Klaver

Rachel Klaver marketing coach for The Content Masterweb for small business owners.

When it comes to becoming the face of your business, I’ve walked the talk.

While I might look confident today, I had to force myself show up to save our business. And let me tell you, it was the most uncomfortable and terrifying thing I’d even done.

I was worried people would hate me

I was worried people would reject me

But most of all…

I worried everyone would ignore me and I would fail.

Instead, I discovered I found my people

I built a business I love

And no matter what’s happening in the world, the leads and new business keep on coming in.

Our faces, our voices hold power.

I want you to experience this in your business. I want you to show up confidently, and share your offer.

But I want you to also do more than that. 

I want to teach you everything I know about content creation as we build your stage, and grow your community. 

I want you to become a powerful content creator. 

Book a no obligation meeting to check this is right for you
Spend Six Months Growing with Me

I created The Content Masterweb to work with a group of small business owners who are ready to grow their audience, and attract their ideal customers.

If you know your business needs your face to build trust, 

If you’ve got big plans in you that are waiting to be found and heard

If you’ve got a platform or stage you’re wanting to build 

This programme is for you.

What Our Content Masterwebbers Say

"$20,000 in sales due directly or in part to the action I took from Rachel and the Content Master Web - in just 2 months."

In my business, I get a lot of referrals which is super awesome but this can leave you with a very unpredictable pipeline of work, so this year I decided, for the first time, to invest in my marketing. 

I have loads of ideas and content but I just circled the drain not knowing what to do, where to put it, if it will work, if it's worth my time - get me a drink I'm overwhelmed! 

I have followed Rachel for years and what she says and how she says it has always resonated with me

I signed up for the Content Master Web to keep myself accountable and have a plan. I loved the framework of creating and putting out content and have found it really easy to stick to (this had been a concern for me..) More importantly, it got immediate results. I just looked through my stats and can credit +$20,000 in sales due directly or in part to the action I took from Rachel and the Content Master Web - in just 2 months. Thanks Rachel, you are a rockstar!
- Iona Ellwood-Smith, Grow My Business
Cate Thomas Photography, Rachel Klaver content marketing coach Content Masterweb

" I never EVER thought I would be saying this but I actually LOVE content marketing."

If you're hiding your quirks and weirdness, don't post on social media, run FB ads for leads, feel like you can't write and the words "content marketing" scare the shit out of you - you need to work with Rachel. 

Seriously. Rachel has completely turned me around and I now get ORGANIC leads, business is starting to hum and my quirks and weirdness are out there in the world making magic happen.

 I never EVER thought I would be saying this but I actually LOVE content marketing. I have a bit of a "different" brain so learning at first was hard but Rachel never gave up on me. She has a knack for getting to know how you learn and how to teach to your style. The Content Masterweb Group is my weekly dose of sanity - a fabulous group of business owners who are not only genuinely supportive, they're also the smartest people in the room. LOVE LOVE LOVE. 

If you put in the work, this is your holy grail for business solutions. GET ON THIS GOOD SHIT!!!!

- Cate Thomas, Cate Thomas Photography

"The biggest win is my confidence (after all these months of consistent posting) "

Rachel, thanks to your encouragement, advice and support in the Content Masterweb I’ve stepped up with my Tik Tok and had a major win this week.  Five days ago I had a great client session and afterwards I heard your voice in my head saying…’that would be a great hook for a video’….so I turned the camera on and recorded a 2-minute vid that I posted to Tik Tok (didn’t even put my make up on first!!)  I noticed within a few hours that the video had good views (about 3k) which was the best a video had done for a long time.  Later that night I had another look and nearly died of shock to see it had 35k views!  From then on it has just exploded and here are the results, five days later...
 That video now has 333k views!

  • My followers have gone from 2000 up to 6100
  • Lots of other videos are getting good views too, as more people look at my profile
  • I posted a new video while the interest was high, offering people the chance to sign up for a free 5-day weight loss plan

Tangible business outcomes:

  • 3 people purchased my programme
  • 2 people booked in discovery calls
  • 6 people have messaged me asking about my services
  • 2 people have emailed, wanting to book in for coaching appointments (one from Australia!)
  • 2 people have signed up for my four week weight loss programme in a few weeks
  • 50 people  joined my mailing list and signed up for the free plan within 24 hours


All from an action that took me 5 minutes!  But the biggest win is my confidence (after all these months of consistent posting) that Tik Tok can and will be a vehicle to help get my business to the next level.


- Sheryl Takayama

Why Weight Nutrition

Working with you, changed everything for us

Working with you allowed us to stand up and be the face of our business. You gave us the confidence to be ourselves online when previously we had felt nervous about that. You gave us structures, tools and resources to help us feel confident in creating our content, in our unique voice and you gave us the ability to feel free to have fun with it! Thank you so much for all that you have done for us, honestly we connected with you at a time when we were unsure about how to move forward with our business and working with you, changed everything for us. We really can't thank you enough.

-Becky Smith and Vanessa Victor, Remarkable Minds

Thanks to The Content Masterweb I now have a lot of my marketing organised

I initially encountered Rachel & Identify Marketing when I did a couple of Rachel's free masterclasses online. I always found her to be friendly and helpful, and I got a lot out of each one, so when she announced that she was starting an online marketing program I knew that was a great option for me since I couldn't afford to do a one-on-one marketing program with someone but I knew that I couldn't afford to not do a marketing program. This just felt like the right fit for my small business.

Thanks to The Content Masterweb I now have a lot of my marketing organised. I have emails that are scheduled and go out to my list without me having to think about it, and I do a weekly newsletter (that I do have to think about but that's usually pretty straightforward) and my socials on Facebook & Instagram are scheduled well in advance. I've even started learning about video and posting to TikTok. And the other students are so supportive, it's amazing what you can learn from other people's questions, mistakes or problems, that ends up benefiting everyone.

I have learned a lot, and I have learned that I have a lot to learn, but the support is always there when I need it. I know sometimes that I'm missing the mark but Rachel never makes me feel bad about that, she just helps me to see where I could do better.
If you feel like this might be a good option for you and your business, I'd say go for it. Perhaps I'll see you there.
- Keryn Bardwell, A New Leash on Life
Enquire about joining The Content Masterweb

Join our exclusive community of like-minded business owners.

​Here's what your six month journey will look like:

  • An initial one-on-one session to set goals and create your content plan
  • A first month intensive with a small group for additional coaching
  • Monthly 1to1 laser coaching calls
  • Twice weekly group coaching/ training sessions tailored to your needs. (also recorded)
  • In-depth teaching and resources including workbooks, worksheets, and more. 
  • A dedicated Facebook page for constant support and encouragement
  • And encouragement and accountability in spades 

By the end of the six months you'll have mastered a range of different types of content, from writing captions to making videos, converting emails and Canva creations. You'll also be more confident in using your chosen core platform. All designed to help you increase your community, your leads and your sales.

And... if you're like the REST of my amazing clients, you'll also get to stay as long as you like for just $395+gst a month once your six months are up! (they just don't want to leave!)

Ready to step into the spotlight and grow your business like never before?
​The Content Masterweb is ready for you!

Frequently Asked Questions

When can I start?
What is the Investment Required?
What is the time commitment?
When can I start?

Each new intake is on the first Tuesday of the beginning of each month.

You'll join the group after you've a one-on-one with Rachel Klaver. 

What is the Investment Required?

Work with Rachel Klaver for just $3765+gst for six months. (or $627.50+ gst per month for six months) 

This includes an inital one-on-one session with Rachel to ensure you're content framework is set, and to also determine your goals, and your platforms of choice

It also includes 6 months access to the lessons and resources in The Content Masterweb school, our dedicated Facebook group and twice weekly group coaching sessions with Rachel. (these are also normally recorded, so you can watch later)

**If you receive funding from the regional business partner fund, you can have up to $1290-$1882 +gst of this covered, depending on the six of your business, and where in NZ you are located. 

What is the time commitment?

We normally recommend budgeting four hours a week for your coaching and content creation.

Some weeks you might have more time, and some weeks you'll have less

In the first month, you will be on a large learning curve so put aside time to RELAX into it. 

However the coaching and training is very practical, and will help you create your content faster, and more effectively.

In terms of regular times - there are TWO group coaching sessions with me a week (nearly every week) 

THESE are powerful - and you should prioritise coming to at least one a week where possible.

Tuesday is better suited to beginners, simpler strategies

Thursday is for DIGGING DEEP 

And ....there are extras, including free online co working sessions, in person content creation sessions, masterminds, and free or heavily discounted attendance at public events. . These are all optional.

 Here’s how it will work:
  • Once accepted, You and I will do some initial one-on-one work together, combined with some online training to really nut out your content strategy framework, and choose your core social media platfrom.  
  • You'll then be ready to dive into our weekly group coaching - where we take a different type of content every week and dig deep into how to produce it. You'll be using your framework every week in practical acitvities to create your content. 
  • All content marketing areas will be covered more than once through the year, allowing you to go deeper and become more confident with each time. 
  • You'll be invited to attend weekly live group coaching calls. (or catch the replay if you miss one) 
  • You’ll get access to detailed online training to support our sessions, inside our online school
  • We give you two breaks in the year - one over the Christmas/New Year break, and the other over June/July 
  • You'll get lots of extras designed to help you with your marketing through the year.
  • We’ll provide support, access to your coach Rachel Klaver, and regular Q&A and teaching sessions in a private facebook group
  • We’ll work across the main social media platforms ( Facebook, Instagram, Tiktok, YouTube, Linkedin)
  • We’ll focus on building your personal brand, your confidence
  • NOTHING will be compulsory (we’re all adults here) but we'll help you remove blocks to types of marketing and platforms like videos, lives, reels, blogs (whatever you hate/fear)
  • You help determine the content! If you've got a platform, a skill, an area YOU need to develop we'll make sure we cover it - either across a few sessions, or within our weekly coaching.
  • You'll get MORE than content marketing help. You'll be part of a connected and encouraging community. You'll make new connections. And you'll feel completely supported as a small business owner. 

Join for 6 months. Only $3675 +gst for six months. This includes an inital one-on-one session to create your content strategy (valued at $495), a month f NEWBIE coaching, weekly small group coaching sessions, access to everything for a year, and masterclasses,  and support across the year.

FUNDING is available through the REGIONAL BUSINESS FUND

You know you need this? 

More from our Content Masterwebbers....

Lesley Lucas, Rachel Klaver, content marketing coach, The Content Masterweb

Rachel puts you at ease and offers easy solutions to help you become unstuck. 

If content marketing scares the hell out of you and you live in the space of – what shall I post, how do I post, what shall I say, how do I say it for the best – then working with Rachel Klaver is your answer.


Meeting with Rachel for the first time at one of her free events, her personality and teaching resonated with me straight away.  A wealth of experience that just makes content marketing look so easy and everything just rolls of the tongue, totally took the fear away of thinking I couldn’t do marketing!.


I have suffered (and still do) with perfectionism and posting paralysis, with Rachel she puts you so at ease and offers easy solutions to help you become unstuck.  With her amazing teaching style I now have a marketing strategy and plan to move forwards that takes away all the overwhelm you can feel when you are starting out.


Rachel opens your eyes to all possibilities ahead of you and brings out your uniqueness so that you can shine in your own space.  From having a successful event business I have pivoted to share my experience and am now coaching clients how to plan and run their own events, this was always within me but with Rachels help I am now putting my personal brand out there and writing stories that I never thought I had within me.


The monthly Content Masterweb Group is what I look forward to every week.  An amazing group of business owners and between us WOW, we rock.  This is where we support each other, share our wins, ask for help and generally have hour of fun laughing, creating and crying when we need to.  LOVE IT


Put the work in and you won’t be disappointed. A must for the journey to market your business

- Lesley Lucas