• Are you ready to build the stickiest, strongest and most effective content web for your business? 

    Be a Spider, Build a Web is more than a how-to book. It's a story of learning through mistakes, finding redemption and using new ways to build a business the best way - through building a bridge of trust, and a strong and sticky web of content that helps people come, stay and choose to work with you.

    BUY THE BOOK (PRINT)
    BUY THE BOOK (E BOOK)
    Be a Spider, Build a Web. Sticky Content Marketing for Small Businesses by Rachel Klaver

     BE A SPIDER , BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.

    You'll learn:

    • Why you need a trust bridge

    • How to identify your content anchors

    • How to narrow your message

    • How to create a content plan

    • Why you need different types of content

    • How to build your own content web

    And you'll experience growth, more sales, and success as you learn and apply the framework to your small business

    Be a Spider, Build a Web is more than a how-to book. It's a story of learning through mistakes, finding redemption and using new ways to build a business the best way - through building a bridge of trust, and a strong and sticky web of content that helps people come, stay and choose to work with you. 

    You can listen to Chapter Two for free on the MAP IT Marketing Podcast

    If you're a small business owner looking for a content marketing strategy that aligns with your values, builds your business the way you wanted it and still find it possible to balance marketing with everything else on your to-do list, this is a book for you. 

Download the BE A SPIDER, BUILD A WEB workbook

I want you to be able to use this book to create your own sticky web.

Download the workbook, and work through several of the key activities in the boOK

You'll also be signing up for emails from me, Rachel Klaver to help you stay on track and building that web. 

It's Time to Be a Spider

It can be hard to find the time, energy and motivation to market your business. Especially if you’ve tried before and it just hasn’t worked. This book will help change all of that. 

Before spending a cent on paid advertising, we need to make sure our content is sticky enough to keep people interested. If we make it super sticky, we might not need paid advertising at all. If you’re a small business owner who wants a consistently healthy stream of “nearly converted” leads at your door, this book is for you. As a kind and very non scary spider, you’ll learn how to build a strong web of content that attracts your ideal customer, and keeps them hanging around for more. 

Are You Ready to Build Your Web?

Buy Now