Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling and why you’re the best option at that level of pricing.
Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling and why you’re the best option at that level of pricing
Setting yourself too low and providing a high value product or offer may mean people don’t trust you enough to buy it. Or setting your price high, and now having a brand that can carry your pricing might also become a problem
We walk though my pricing triangle model to help work out what you need to consider at the three core levels of pricing.
Then we take a look at service based businesses and whether you fit a done for you, done with you, or You do, I guide, model and what that means for your pricing too.
If you struggle to work out how to place yourself in the marketplace, this podcast will help you clarify your pricing, your value and your positioning.
In this episode we cover:
What message you send by your pricing
Why your offer needs to be set by your time, the size of the audience, and the type of offer
What you need to think about when setting your pricing
What mistakes people make when setting their pricing too low.
What you need to be prepared for with selling higher ticket items
How you need to consider pricing as a service based business, looking at the three core options
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
