Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them.
Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them.
However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting
G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and improving conversions
In this episode we go through the key ways G4 will help your business, how often you should be looking at improving your website, and how to get G4 measuring actions on your website.
This is a huge analytics update, and this episode will help you understand it better.
In this episode we cover:
What G4 is and why it’s replacing Google Analytics
What the benefits of G4 is
Why you need to think about what you want to measure
What G4 will help you do better
Why you need to get it installed
How to activate G4
How G4 will protect privacy
Important Links
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
