Episode Seventy Eight - How to find your ideal niche as a service provider  

We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help the right people find us?

This is an essential question to solve. And I haven’t always got it right myself! It’s harder to narrow down who you are talking to and what you’ll help them with because it’s scary. What if you get it wrong? What happens if someone who is not your ideal customer chooses you? Do you need to reset your niche when that happens?

In this episode we walk through why it’s important to explore your own background, and what makes you "you" to help define your niche. We’ll then take a look at the three main types of service providers we can be, so you can work out which one you are.

And then we’ll look at the four main areas you need to consider when finding out your point of difference, and then how to use that information to refine your message

If you’re working this out for the first time, or like me, doing your annual check-in to make sure you are focussing on the best niche for you right now, this is a podcast episode you can’t afford to miss.

(This was originally a Linkedin Live - and so there may be references to comments made by some of the people watching during this episode. )

In this episode we cover:

• Why we need to define our niche
• What we need to be aware of before we begin
• The three key types of service providers
• Why we don’t want to only ever talk to our ideal client
• The four main areas we need to explore to develop our niche
• The four checks we need to remind our message
• The three parts of a niche statement
• What to use our now defined niche for (and what NOT to use it for)