It never ceases to amaze me how much we often assume that someone else must have a much better handle on things we struggle with, simply because they are more “out there” or doing things that we aren’t.

Perzen Patel is on a mission. Sure she’s the co founder of a curry paste company, and loves nothing more than hearing that “ding” on the shopify website (seriously… who doesn’t! That little ding is dopamine in a sound!), but what she really wants to do is shift Kiwi’s perceptions about indian food.

In the quest to assure people I was never going to “make them dance and point” on Tiktok and Instagram as a marketing coach I did something terrible.

How do you make decisions in your business? Do you tap into your intuition, listening for how you believe you should move, and being guided by that to make the big decisions in your business, and the rest of your life?

Learn how to find your niche as a business providing services to others. How do you show your values, and build trust? Start first with these key steps to define your niche.