Episode Four - Making the brain stop and pay attention to your brand. 

uest: Lauren Clemett

Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she started showing what she could do through becoming an author of best sellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the best

Lauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businesses

Lauren’s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brands

This is such a full, powerful episode of gems and ideas for any small business owner

During this episode Lauren and Rachel discuss the following:

• Why you don’t want to get to the “WOFTAM” stage (and why that’s the point she normally meets her clients

• How to avoid the “itty bitty shitty committee”

• Why understanding the Amygdala (in the brain) can make us a better marketer for our businesses

• Why it’s important to avoid shiny object syndrome

• How you can position yourself as an expert.