If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year.
If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year.
Linkedin has long been one of my favourite platforms, but one thing I do badly is sell on it. This is partly due to the fact I’ve had so many people over sell to me on messages and it’s made me feel pretty anti about buying signals when they do come in.
So asking Kate, social selling specialist and Linkedin expert, to help change my mind was a big step! And what I loved was her MONEY method (as in SHOW ME THE MONEY!) to help me, you and everyone else on Linkedin sell not only fitted well into my own values and beliefs around business and sales, but made it something we can all do.
Her ideas and processes are wise but also super simple.
Kate started off her career in “old school sales” and most of her work is with larger businesses and corporates, teaching teams how to use social selling to work best in a world where buyers have changed the way they buy.
Her advice fits both the large sales teams she now trains, along with us as small business owners, because like us, Kate uses the same tools to help grow her own network and gain her ideal clients.
Linkedin is a wonderful place to grow your business and you’ll be that much wiser with this episode of MAP IT Marketing.
In this episode we cover:
Why old school selling doesn’t work on Linkedin
What you need to know about social selling and why it works
How to use Kate’s “MONEY” method - a five step linkedin strategy
Why you need to think about what you post
What types of messages you can send other than a text based message
The key message to send after someone connects with you
Other podcasts about Linkedin to Listen to
How to create an optimised Linkedin Profile
The Importance of Trust in Marketing
Important Links
Buy your copy of Be a Spider, Build a Web
Become a part of the MAP IT Marketing facebook group
