For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.
For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.
It’s another thing entirely to think about how you could take what you’ve invested, designed, made and turn it into something that could be mass produced and distributed beyond a market stall
Anneliese Jozefek owns Tikitibu, a distribution company with a difference - she’s not just a distributor but a coach, strategist and advisor for small business owners who are makers. She’s got an initiate sense of what will or won’t work in the marketplace, knows what you might need to give up to get your products in stores and what you can gain in replacement
If you’ve ever wondered what you need to know about going big, and scaling up your business as a maker, then this episode is for you.
Anneliese cares for her clients with a passion, wanting them to grow and succeed. Her advice is hard won, hard learned and intensely practical. Her advice is well worth a listen. She offers consulting on creative development, product development and manufacturing and is also open for submission for product distribution.
In this episode we cover:
The TIKTITIBU story and how they are different from most distributors
What you need to be ready for when looking at business growth as a maker
How to look at your products in a new and more marketable way
The common barriers to growth as a maker
The benefits from productising your creations
Other podcasts about Linkedin to Listen to
How Primrose and Co moved from markets to selling in stores
Pepper and Me - with Cherie Metcalfe
Important Links
Buy your copy of Be a Spider, Build a Web
Become a part of the MAP IT Marketing facebook group
