There are some marketing tactics we just don't like. And then there's all the ones that damage your brand far more than benefitting it. Here's how to tell the difference and what to do instead.

When Thunderpants started almost 27 years ago, selling comfortable underwear first in Nelson, then nationally and later internationally, it was like most other clothing companies. There was a woman’s range, and then later a men’s range.

Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning or group coaching course, there’s this idea that if you make it, they will come.

Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking.

Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking.